Silhouettes

This concept is all about our customers. The design centers on a large silhouette, with a grid of photography inside that highlights real people and real banking moments. The main silhouette looks upward, creating a warm and optimistic feeling that symbolizes looking ahead to the future. Inside the grid we show different everyday banking moments. A girl and her dog climbing upward represents growth. A young girl with her family speaks to family banking and travel. A business professional represents our Business Account. Other moments include family scenes, a girl at the ATM, and long term growth through RSPs. Together these images create a relatable mosaic where there is a banking moment for everyone. The overall tone feels warm, human, and visually impactful. It is inclusive, customer centric, and reflects the authentic care EQ Bank has for its customers. This is the first cover in a series, with new designs planned for release each quarter to keep the system fresh and engaging.