EQ Bank Brand Refresh

EQ Bank helps people make bank. As a challenger bank, we push Canadian banking forward and give people an edge with their money. The brand refresh reflects this spirit of elevation, momentum, and progress—helping people move forward and reach the next level. These ideas come through across the visual system: the design elements, motion, and storytelling all reinforce a sense of upward movement and possibility. The goal is to connect with our aspirational audience and reflect how EQ Bank fits into their daily financial journey—supporting their growth, momentum, and confidence. Together with the team, we delivered a full refresh of the brand experience and a brand style guide to help teams understand what’s on-brand and confidently create work that stays consistent with EQ standards.