EQ Bank "Make Bank" campaign

Take is happening everywhere. From gas prices to surge pricing to bank fees, it often feels like the world is constantly taking from you. Enough with all the take. People deserve a bank that makes for them, not for itself. Enter EQ Bank, one of Canada’s top challenger banks. EQ Bank is pushing change in Canadian banking by offering high interest with no everyday banking fees, along with a long list of perks you simply will not get from the big banks. It is a true shift in the category and helps Canadians do one thing better with their money. Make bank. For this campaign we developed a bold creative system that rolled out across a streetcar takeover, OOH placements, digital ads, and key high impact areas of the website. The work brought the challenger spirit to life and positioned EQ Bank as the bank that works for Canadians.